Well we’ve returned from our short summer vacation and it’s back to business.  The Art of Peace, who you’ll remember from the previous post, had great success with their CD, jumping to the #1 rock album on iTunes and #4 on Billboard in their first week.  Many congratulations to them.

We just finished another project fairly recently as well; a logo for a program called “Art World” at the Cincinnati Art Museum.  Art World provides kids visiting the museum with a hands-on, fun approach towards art appreciation.

We knew that we’d hit it off with the client right off the bat when they told us in our first conference call that they didn’t want to see any sort of logo that resembled a “finger-painting or a bunch of kids holding hands or whatever.”  We couldn’t agree more… And yet, when faced with the task of designing a logo for children, it’s hard not to just pick up your pencil, doodle for awhile on a piece of paper, and call it a mark.

However, we’re very happy with the final product.  The logo, which we have come to call “the propeller”, was meant to represent some of the things that are found in childrens’ art while not falling into any cliché.  Thus, within the propeller there are several shapes that children often draw (stars, flowers), but the logo itself does not appear as a childish drawing.

It’ll be up in our portfolio fairly soon.  Feel free to give us your thoughts!

This entry was posted on Thursday, September 18th, 2008 at 9:27 am and is filed under Logo, New Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.