We’ve been working in a green manner for awhile now, and it appears some people are starting to notice… Business Week in particular.  We got a call from them several weeks ago asking if they could feature us in an article about businesses that are not only implementing green practices, but are saving money by doing so.  Of course we jumped at the opportunity and spent several exciting hours talking over each other with the reporter, trying to get all of our ideas out.

Soon after they sent Brad Trent down from New York to photograph the ripe team and the studio.  What followed was a long, long day of shooting where Creative Director Tomás was heard stating several times, “Oh God, all this smiling is making my cheeks ache.”  Besides Tomás’ aching cheeks, however, it was a great experience.  It was a blast having Brad, his assistant Bo, and Business Week’s art director, Mike in the office… and we even surreptitiously snapped a few shots of our own to document the event. Afterwards it was a night of pizza and wine at Matchbox in Chinatown.

The article released yesterday in Business Week: Small Biz, and is also available online.  It details the green practices of six different businesses including a printer, an antifreeze recycling company, a beverage wholesaler and others.   A big thanks to the whole Business Week team for their thoroughness and effort.

So… want to know ways to make your business greener?  Why not read the article, or head over to the Greener section of the ripe site.  Although the first option is probably the most entertaining — there’s a picture in there where Tomás has a tree growing out of his head.  Or if you’re really serious, why not give Adrienne Spahr, our friend from Green Living Consulting, a call?  She’s helped us more than we possibly could have imagined.

This entry was posted on Tuesday, August 18th, 2009 at 10:37 am and is filed under Greener, Partners, Press, Studio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.