A couple weeks ago we launched a new branding system and website for one of our new favorite clients, 42° Catering.  We don’t throw the word “favorite” around often, but if you feed us like 42° has fed us, you’ll be right up there.  For example, if you visit their new site, know that we got to eat all that food right after the photographers finished shooting.

We really enjoyed working on their brand as well.  As always, we strove to create a mark that wasn’t only visually stimulating, but that made the viewer think.  The mark is reminiscent of a degree symbol, clearly, but in it one might also see plates, or glasses, or various other cooking and eating implements.  The business cards and comp cards reflect the circular nature of the logo by employing an arched die cut across the top of each.

On the website we wanted to visually focus on the food.  Chef Frederik De Pue creations are not only amazingly tasty, but amazingly beautiful.  Thus we crafted a Flash banner (again, using the same arch – brand consistency and all that!) that displays mouth-watering closeups of some of his dishes.  Another fun aspect of the site – we included a nifty, jQuery powered Contact slider on the top of every page of the site.  Contact pages are, for the most part, unnecessary for sites of this size and they generally end up feeling devoid of content.  Furthermore, the type of content they do provide is the kind that should be readily accessible whenever the client wants it.  Thus, a miniature contact page, if you will, is accessible on every page of the 42° site.

Now, if you’ll excuse us, we’re off to drool over the food shots some more.

And just for fun, here are some behind the scenes shots from our photoshoot.  First shot: Chef Frederik De Pue plating some tasty salmon rolls.

Chef Frederik De Pue lighting something on fire (or doing a flambé if you want to be technical).  We can’t quite remember what he was cooking in this shot, but rest assured, it was delicious.

Senior Designer Maryam + the photographers + the 42° crew including Frederik and Dani sitting down to a meal at the close of the photoshoot, as if we hadn’t already eaten enough.