You’ve probably noticed us acting secretive about a certain project over the past several months. We’ve actually blogged about it quite a few times previously, but at the time all the specifics of the project were still under wraps.
Well no longer! We’re still working on the thing, but we’re excited to finally be able to share bits and pieces of the soon-to-launch Puesto. A new restaurant concept opening up in La Jolla, California, Puesto has a menu filled with fantastically tasty Mexican street food. We’ve been working with them for nearly a year now on their brand along with various print, environmental and interactive pieces. The Adler brothers have been a ton of fun to work with, and we’re going to be sad when the project’s finally finished.
So here are a few of the items we can share. Their brand is super bright, fun and illustrative, so when they came to us asking for some construction signage we took the opportunity to introduce the world to their logo, wild color palette and illustration style. They’re definitely getting some mileage out of that sign, as it seems like every time Puesto gets some press, they end up pointing the camera in that direction.
Puesto is really big into social media, so we applied a similar style to their Twitter and Facebook pages. Their Facebook profile picture also reflects the look and feel of their also-soon-to-launch website. Way back in our early mood boarding stages the Puesto team picked out a bunch of nice wood textures, so that became a big part of their interactive presence. A worn cutting board serves as a background on the temporary splash page we have set up for them. (In fact, that’s our cutting board!)
And while there’s a ton of other stuff we’d love to show, we unfortunately have to wait until the restaurant actually opens! That should be happening super soon, however, so you can be sure we’ll post about it again.
In the mean time, we’d suggest you keep an eye on their Twitter and Instagram feeds where there are lots of little design nuggets to be found. And if you’re in the San Diego area, you should definitely check them out!