Puesto is a family owned small chain of restaurants across California whose goal is to share their authentic Mexico City roots with the world. Starting out as a fast casual taco concept, they quickly grew to one of the most prominent, elevated Mexican Street Food restaurants in California.
We began to work with Puesto right at the very beginning. We collaborated to define Puesto’s brand identity & help in launching their first location in La Jolla.
Puesto quickly out grew their fast casual taco concept to a more high-end full service sit down restaurant. As they planned to open more locations in California they collaborated with Ripe yet again. Together we created a strategy that would translate their brand values & visuals to any location they chose to open shop in. The result is a consistent brand experience no matter what location your in.