Puesto is a family owned small chain of restaurants across California whose goal is to share their authentic Mexico City roots with the world. Starting out as a fast casual taco concept, they quickly grew to one of the most prominent, elevated Mexican Street Food restaurants in California.


Ripe & Puesto Since Day One

We began to work with Puesto right at the very beginning. We collaborated to define Puesto’s brand identity & help in launching their first location in La Jolla.

Rapid Growth & Change in Strategy

Puesto quickly out grew their fast casual taco concept to a more high-end full service sit down restaurant. As they planned to open more locations in California they collaborated with Ripe yet again. Together we created a strategy that would translate their brand values & visuals to any location they chose to open shop in. The result is a consistent brand experience no matter what location your in.